Mobility is sparking an attitude of innovation, delivery and evolution in today’s leading enterprises.
The world of the consumer is radically different today than just a few years ago. As Gartner sees it, “the biggest change has little to do with technology—it is the change in human behavior. People live first and foremost in the digital world, and the battle for their attention and loyalty exists there. A consumer is going to build their first impression of your brand through mobile. They expect support via mobile, and the competition is only a swipe away.”3 Whether in marketing or sales, product development or customer service, the challenge for the enterprise is to wholly embrace the mobile mind shift and deliver the experiences people want throughout the customer journey.
Empowering your workforce
At work, we need to move from a world where time and place dictate what we can do to a truly mobile world that revolves around us so that any device can become your device. At Microsoft, we’re rethinking productivity and building solutions that help people get more done, wherever they may be. Today, nearly one in five use line-of-business apps on mobile devices4, but Gartner expects that, “by 2018, the standard applications design model for new enterprise applications will be based on a mobile architecture.”5 Providing employees with a modern workplace.
Transforming the business
Today’s mobile technology is enabling leaders to rethink entire business processes and models with a digital-first mindset. Forrester believes that “mobile will be the catalyst for unprecedented digital transformation initiatives.” Beyond delivering the experiences that customers and employees want, they believe that mobile will also offer “new pricing, selling, and services opportunities [that] will add revenue to the bottom line. Mobile will offer net new opportunities to mobile leaders to generate revenue within every industry.” While this has been possible for years, they believe that 2015 will enable leaders to “build on the use of context such as location, analytics, and big-data savvy to execute on the opportunities that have eluded them in the past.”6
We encourage you to learn more about how mobility solutions from Microsoft can help you become a digital business at microsoft.com/enterprise/mobility.
1 Husson, Thomas, and Julie A. Ask. Predictions 2015: most firms will underinvest in mobile eBusiness. Forrester, Inc. November 11, 2014.
2 Dulaney, Ken, Van L. Baker, Richard Marshall, Roberta Cozza, Tim Zimmerman, and David A. Willis. Predicts 2015: mobile and wireless. Gartner, Inc. November 5, 2014.
3 Gartner, Mobile Scenario for 2015 – Gartner Symposium / ITxpo 2014 Q&A with David Willis, http://gartnernews.com/mobile-scenario-for-2015-gartner-symposiumitxpo-2014-qa-with-david-willis.
4 Johnson, David K., J.P. Gownder, Christian Kane, and Michele Pelino. Predictions 2015: pursuit of the BT agenda drives innovation in workforce enablement. Forrester, Inc. November 5, 2014.
5 Marshall, Richard. The future of mobile apps and their development. Gartner, Inc. October 24, 2014.
6 Husson, Thomas, and Julie A. Ask. Predictions 2015: most brands will underinvest in mobile eBusiness. Forrester Research, Inc. November 11, 2014.